"Nippon Paint," Asia's number one paint brand, is once again elevating the experience of personalized painting by becoming the first paint brand in Thailand to harness the power of "AI" technology. This cutting-edge innovation has led to the creation of two solutions: "Nong Nippon" and "Colour Design," intelligent assistants in the field of color that provide consultation and translate every color inspiration into reality 24 hours a day, addressing the needs of both B2B and B2C customer groups. This reinforces Nippon Paint's position as a leader in color innovation... designed for you.



"Mr. Watchara Sirithichai," General Manager of Nippon Paint Decorative Coating (Thailand) Co., Ltd., stated that Nippon Paint is the first and only Japanese paint brand with a history spanning over 140 years. Despite being an established brand, Nippon Paint continuously adapts and develops to stay ahead in the modern world with the principle of "Innovation with Heart". Coupled with the company's customer-centric approach, Nippon Paint is committed to providing exceptional service and creating unique experiences for customers at every touchpoint by incorporating the best innovations to facilitate their needs. Recently, Nippon Paint has moved forward with plans to develop solutions that can serve customers 24/7 without interruption, utilizing advanced "AI" technology. This marks Nippon Paint as the first paint brand in Thailand to implement innovations... designed for you to create a truly special painting experience for customers and users.
The new solutions for color work consist of two solutions:


• "Nong Nippon" – "AI Intelligent Assistant for Color Work 24 Hours" developed from a color drop mascot, ready to provide expert consultation on all aspects of color work, whether it's color issues, product inquiries, calculating painting area, product distribution locations, or providing inspiration from over 2,338 shades of Nippon Paint. Nong Nippon is truly ready to assist.
• "Colour Design" – A solution that uses AI power to translate users' color inspirations and styles into realistic images, helping users design their rooms or homes more accurately and to their liking.
Both AI-powered solutions will cater to all user groups of Nippon Paint, including B2B groups such as designers, project developers, and contractors, as well as B2C groups like homeowners and painters, creating a distinct difference for Nippon Paint as a "leader in color innovation" that is not only advanced in products but also extends to comprehensive service innovations.

“Nong Nippon,” the 24-hour intelligent AI assistant for color work – serves as a consultation tool akin to a color expert. The standout features of "Nong Nippon" include being an intelligent AI solution that can comprehensively address users' needs, from solving color issues, product inquiries, finding desired color inspirations, to answering specific questions as if conversing with a real color expert. Nong Nippon has been trained, learned, and decided based on a dataset that Nippon Paint has developed, making it a reliable and accurate source of color information. The brand continues to evolve daily, allowing Nong Nippon to answer complex questions and understand users' needs accurately. For example, if asked, "How many cans of paint are needed for a 30 square meter room, and what is the budget?" Nong Nippon will provide detailed calculations, summarizing the number of paint cans, estimated costs, and budget recommendations for hiring a painter. This makes consultations from Nong Nippon suitable for all customer groups, whether they are homeowners, novices in painting, or professionals in the industry. Additionally, in terms of functionality, Nong Nippon can accept questions via text input or use a Speech-to-Text system to convert voice inquiries into text. When answering questions, Nong Nippon responds with readable text and utilizes a Text-to-Speech system to vocalize the responses, making it convenient for both asking and listening to answers. Furthermore, Nong Nippon currently supports Thai and is in the process of developing support for English soon, allowing services to cover both Thai and foreign users. Users can consult or chat with "Nong Nippon," the 24-hour intelligent AI assistant for color work, via the website https://nongnippon.nipponpaintdecor.com/nongnippon/th or Line OA: @nipponpaint at any time.

“Colour Design” translates color imagination into realistic images with AI power. Another creative solution that Nippon Paint brings to create a personalized experience for customers is "Colour Design," a solution on the website platform, a destination for design that helps users translate their color and design style imaginations into realistic images. This allows customers and designers to visualize their dream rooms or homes more clearly and expands the boundaries of design imagination with AI. To use Colour Design, users can upload images of their homes or rooms from real locations they wish to design to the website. They can then choose from 15 color tones, such as white, green, and earth tones, followed by selecting from 9 styles, such as minimalism, industrial, and vintage, along with adding additional design descriptions like "wanting to convert to a senior bedroom." The system will process and transform the original image into a new design sample based on the requirements, not only changing the wall colors but also helping to design furniture styles and decorations completely. It also comes with "color codes" of Nippon Paint products that customers can use immediately. Those interested in using Colour Design can try it out through the website https://aidesigncolour.nipponpaintdecor.com/aidesigncolour/th. Nippon Paint believes this solution will fulfill the needs of both homeowners wanting to see realistic images before choosing new colors and designers looking for color inspiration powered by AI.

Addressing the commitment to "24-Hour Customer Service" with heart, "Mr. Narongrit Malainuan," Marketing Director of Nippon Paint Decorative Coating (Thailand) Co., Ltd., revealed that the development of both solutions, "Nong Nippon" and "Colour Design," stems from Nippon Paint's commitment to meet customer needs 24 hours a day, 7 days a week, leading the brand to innovate solutions that can serve customers accordingly.


"With the customer-centric approach of Nippon Paint, we see that the brand can enhance our service efficiency to enrich the customer experience by answering inquiries or helping to create color designs based on their needs 24 hours a day. At the same time, we found that current technology is advanced enough to be developed for use. Thus, Nong Nippon and Colour Design were born, leading to the creation of AI solutions aimed at providing an outstanding color experience that can respond to and design room colors accurately and quickly as planned," Mr. Narongrit stated. "Additionally, we chose to use 'Nong Nippon,' the mascot character of Nippon Paint, as the character for creating the intelligent AI assistant, following our marketing plan to use the mascot to help build brand recognition, along with creating a clear and distinct image that Nippon Paint is a true leader in color innovation."


Both innovative solutions from Nippon Paint have been grandly launched at the event "NIPPON PAINT COLOURVERSE – Inspire Your World," held from March 6-9, 2023, at Beacon 3, G Floor, CentralWorld Shopping Center. Special for attendees, they had the opportunity to consult live with AI "Nong Nippon" through a 3-meter high Holovue screen, and the feedback for Nong Nippon at the event was filled with admiration for its expertise in answering color-related inquiries throughout the four days.


Additionally, attendees enjoyed the "Colour Brainwave" technology, an innovation that reflects users' colors through brainwaves while designing rooms with the "Color Design" system, translating into color designs for dream spaces from all 2,338 shades of Nippon Paint that can meet every user's imagination. For the Colour Brainwave innovation at this event, Nippon Paint went all out by creating a giant mock-up room to reflect colors from brainwaves into a virtual room in real-time, opening up users' imaginations in a full 180-degree view.
Moving forward, the machine learning system behind the success of "Nong Nippon" and "Colour Design" will enable both AI-powered solutions from Nippon Paint to respond to increasingly complex color work needs, establishing itself as a key leader in color expertise that all customer groups trust, while being an advanced intelligent assistant in color work... designed for you.